How to run a Bar Restaurant?
What is Bar Restaurant?
The bar restaurant, as its name suggests, is a combination of restaurants and bars. This type of bar has a double status. Lunch and dinner time, its role is the western restaurant, in order to operate regular Western food. In order to cater to local tastes, some Southeast Asian or Chinese dishes will also be added. Of course, guests should not forget their bar roles and sell drinks in advance. Because the guests may unconsciously consume more liquor than the meal, often increasing the unexpected income, this form is called meal with a drink. After the mealtime, the bar is mainly based on selling wine, usually in the form of a light bar. In addition to providing drinks, there are also some more complex snacks for guests to accompany the wine, in order to sell more drinks.
If the decoration of the bar is more traditional and elegant, in order to match the atmosphere, the operation should be light and elegant. For example, put some more Lyric music, provide newspapers and magazines for guests to relax, or put a jukebox for guests to choose songs. This two in one bar is suitable for guests who like elegant guests to come here for recreation. The operation of this kind of bar is characterized by "big and small kill", both want to do western food business, and do not let go of the operation of the bar. At the same time, there is also the idea of the insurance business. Because if the bar business is not good, you can make up for the business of Western food; if the business of Western food is not good, you can get a hand in the bar business. This bar is generally not entertaining and characteristic. Whether success or not lies in the right place, and more importantly, the role of advertising.
Bar restaurants styles
1. Chinese style emphasizes the quality of performance, usually requires solemn, elegant decoration effect. As for the choice of materials, can use some green wood slab brick and some antique floor tiles to create an ancient rural style. In addition, modern society prefers to combine ancient and modern, so there are some decoration companies in the decoration of the classical sense of elegance and the dynamic sense of modern fashion personality combined to create a unique charm of the new Chinese style, is also very popular.
2. Korean style bar restaurant decoration with jade-based, the use of jade is relatively broad, in addition to the hot spring bath and a separate list of jade experience hall, walls and roofs can also use jade, creating an elegant Korean style. The whole structure should be simple and generous, and Han Yun is full and natural.
3. Europe and the United States have a lot of materials, Europe and the United States can be used in many scenic features, such as the Roman column, Greek mythology can be used to create a sense of local culture KTV style.
4. Japanese style wind is also a decoration trend that can not be ignored. Subtle and elegant, full of Oriental flavor. Japanese style decoration pays attention to details and requires strict caution and variety in engineering.
Highlights of Bar Restaurant Design
1. Color matching
People are especially sensitive to colors, cold or warm, sad or happy, and color itself is a silent language. For bar-style restaurants, the most taboo is that the design of the color is not clear, but also to avoid color mix, because too much expression can easily lead to blurred concepts.
Color matching that fits the theme of bar restaurant helps to create characteristics, which are necessary and important for a bar restaurant. Reasonable use of color can give customers a good impression on visual effect, coupled with certain advertising, it can attract some customers who pay attention to environmental vision in a short time.
2. Wine table design
In the decoration design, the winery is a beautiful scenery, with excellent material selection, exquisite craftsmanship, high degree, quality and luxury as the focus of the space. The material used in the winery can be marble, granite, wood, etc. It can be coordinated with stainless steel, titanium, and other materials. Because of the different nature of the space size, the wines with different styles are produced. The typhoon looks.
Moreover, because it is a bar restaurant, the design of the bar must be in line with the restaurant to a certain extent, otherwise, it is easy to cause disjoints or visual weirdness. The wine table does not necessarily need luxury and value, but refinement and suitability are the most important. Delicacy refers to the complete equipment and quality of the bar, plus a certain sense of design; appropriateness refers to the size, material and design of the bar complement each other as a whole.
3.Lighting design
Whether lighting is aesthetic is one of the factors of success or failure in design. The beauty of the environment can directly affect the mood of human beings, so we have to move our minds in the way of lighting. Whether it is light or soft light, crystal or incandescent lamps should pay attention to certain design and matching, cannot be randomly matched, and different times, different weather, different seasons should correspond to different lighting design, so as to make the restaurant better survive. And sometimes, a clever idea is better than a million ingenious designs.
4. Customer service attitude
Regardless of the times and places, as long as a shop with a service nature needs to have its own service attitude. A more service-oriented bar restaurant requires higher service attitude. First of all, the positioning of restaurants and bars needs to be clear, such as a bar-style restaurant for small-capitalist groups, which requires service personnel to have certain professional qualities and skills, in terms of appearance and dress also need to do certain norms and requirements, reflecting the style of a high-end restaurant.
5. Menu design
The main purpose of the restaurant is to sell food. Even if your environment design, service attitude, and bar design are perfect, a good menu is a long-term way to retain customers. In the design of the menu: First, we should pay attention to embodying our own brand story. When customers see the brand story through the menu, it will have a certain impact on their thinking. By understanding the value and culture of the brand, we can reach a recognition. Once we have recognized and trusted the brand, it will not be changed easily. 2. The menu should be structured clearly. There are not only store-specific dishes but also creative dishes. At the same time, there should be flow dishes (which can be a cheaper price or a couple's package, a girl's package, a party package, etc.). 3. Sales and reputation should go hand in hand, and dishes with high gross profit and high face value can be cooked. For the main push, but in taste must be in line with the public and put in the menu golden zone, low-profit dishes to be "invisible processing", can not be ordered will not be noticed.
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